About us
For 25 years, TheBrandstorm has been integrating hospitality by creating immersive experiential spaces, visual merchandising tools, and bespoke objects.
01
Our expertise
Designing hybrid spaces and experiences
When experience becomes essential, we integrate hospitality principles to transform spaces — retail, offices, hotels, or restaurants — into authentic, welcoming, and immersive environments. Our approach relies on a rigorous methodology that identifies the specific challenges of each project and supports the development of a tailored strategy.
By blending design, functionality, and experience, we create immersive, personalized, and emotionally engaging environments where every space tells a story and strengthens its connection with users.
Architecture
Recreate the vision of our clients with an attention to every detail.
Events
Trigger the wow effect with atypical and innovative ephemeral concepts.
Merchandising
Highlight the objects by creative and unique concepts in line with the brand DNA.
02
25 years of experience
Fully influenced by the trend of brand architecture in the US, the studio TheBrandstorm settled in Switzerland in 2002 to bring its expertise to the local emerging market. Known for its taylor-made solutions on brands and private projects, the company has been providing its creativity, flexibility, and adaptability to sectors as Watches & Jewellery, Hotels & Restaurants, Housing & Real Estate, and more.
2002
TheBrandstorm was created by Raphaël Henry, an architect native of Geneva
2003
We participed for the first time at the Baselworld fair with 6 brands
2013
10 years after the agency has been mandated by 17 watchmaking brands - 5'000 m2 of booth
2015
Back to the US, TheBrandstorm designed the Bulova Headquarters at 29th floor inside the Empire State Buildind in New-York City
2018
“Xpand-tables”, the first labelled furniture collection was launched
2019
Oriented on retail innovation, the 2 distance selling solutions “Drop-to-shop” and Visiodome have been developed and commercialized.
2020
TheBrandstorm expands its scope of action in the real estate industry with an architect mission for the Beau-Rivage Palace in Lausanne
2025
Our Shanghai office is now open: offering 360° services from design to production, strengthening our presence in Asia.
03
Who are we ?
Based in Geneva since 2002, our multidisciplinary studio brings together interior architects and designers, with expertise in retail, hospitality, and visual merchandising. Highly creative, we combine technical know-how with design sensibility to create functional, immersive, and emotionally engaging spaces that meet the specific needs of our clients. Thanks to our partnership with Display Solutions, a Swiss leader in visual merchandising, displays, and packaging, and to our office in Shanghai, we offer 360° services: from design and production to implementation on a global scale.
04
Our office
Switzerland : Rue des Noirettes 32, suite 225, 1227 Carouge, Geneva
Shanghai : Xuhui District, 200030 Shanghai, Mainland China
Our clients
We work with a diverse range of private clients and companies from various industries, including hospitality, retail, residential, commercial, and more.
Our philosophy
Listening to our clients, understanding their expectations, give life to customized, innovative and high quality architectural projects.
Whychooseus?
Experience
Satisfied Clients
Successful Projects
Coffees a year
Designed Sketches