Brand architecture and interior design, brand world-premiere, Baselworld 2013.

The wind tunnel for aerodynamic tests seeking for speed and performance, served as as technological design reference for this booth design. This expression of Scuderia Ferrari’s DNA, turned into an architectural concept, introduces the watch license to international markets. Its organic car body-like curved ceilings, customized v-shaped suspended lamps and original showcase designs are a mere example of details entirely conceived by brandstorm for the MGI Luxury Group.