Brand architecture and interior design, Baselworld 2013.

Baselworld 2013 saw the inauguration of the new exhibition pavillon with an entirely redesigned floor plan. Located in the immediate vicinity of the main entrance, the Zenith booth was conceived by brandstorm to match this very sought-after yet challenging location in the main hall 1.0. For the main vitrine of the booth, we implemented the « Fleurs Mécaniques » animation for the world-premiere of the Star watch collections for women, featuring the historical « El Primero » mechanical movement.