brand architectur, baselworld 2013, Shinola Dertoit watches
Brand architecture and interior design, brand world-premiere, Baselworld 2013.

Detroit as emblematic city with a wealth of factory buildings during the glorious era of the American automobile industry, serves as reference for the industrial architecture of today. Such industrial dominance inspired us to create a contemporary booth design with custom fixtures and ceiling lamps. In the midst of raw steel, American walnut wood and large glass surfaces, Shinola watches, bikes and stationery products are showcased in their ideal brand environment.