Brand architecture and interior design, Movado, Concord and Ebel, Baselworld 2013.

The Movado Group tasked brandstorm to create an umbrella booth that would convey the values of the Group, to house its Swiss brands Movado, Ebel and Concord. Beyond the booth itself, brandstorm translated American avant-garde and Swiss elegance into circle-shaped ceiling lights, mirroring the corporate brand image, orchestrated an explosion of light consisting of 53’000 led lights pulsating on a 152m2 façade, as well as a suspended central staircase made of steel and glass, just to highlight a few conceptual details.