Naming, corporate identity and branding, Basel 2003.

A full-blown branding success where brandstorm took « Messe Basel » , named it « Baselworld » and reinvented the entire brand identity. From brand communication bible to welcome desk, bus stops throughout the city all the way up to wrapping entire fair buildings with the new corporate identity language, we created the ultimate brand immersion for all guests visiting this annual prestigious watch and jewelry industry international event.