Lecture and presentation, Düsseldorf, Germany, EUROSHOP 2014.

During Euroshop 2014, brandstorm took part in the lecture « Brand architecture: future trends in international stand design ». Reflecting about the current market of retail and trade marketing, trade show platforms position themselves not only for product launches but also as real-size test labs exploring future trends in retail design. Deriving from a saturated market where brands are constantly striving for differentiation, brandstorm translates the specificity of each into a unique retail universe.

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