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EUROSHOP 2014

Lecture and presentation, Düsseldorf, Germany, EUROSHOP 2014.

During Euroshop 2014, brandstorm took part in the lecture “Brand architecture: future trends in international stand design”. Reflecting about the current market of retail and trade marketing, trade show platforms position themselves not only for product launches but also as real-size test labs exploring future trends in retail design. Deriving from a saturated market where brands are constantly striving for differentiation, brandstorm translates the specificity of each into a unique retail universe.

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